Digitalization has significantly transformed the healthcare sector in recent years. Patients now expect the same level of convenience they’re used to in e-commerce or travel booking: everything must be fast, simple, and online.
It’s no surprise, then, that online appointment booking for dentists has long become the norm. According to a study by the German National Association of Statutory Health Insurance Physicians, more than 60% of patients already use online services to schedule medical appointments—and demand is growing every year.
But despite all its advantages, one central challenge remains: an online calendar alone rarely attracts new patients.
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